Mohammed VI Foundation launches ambitious media strategy for African scholars

“Ours is an era described truely as an age of speed, technology and scientific progress in all its forms. Communication in our current era is experiencing unprecedented scientific revolutions that have made the world in which we live a small village,” Rifki said.

SHARE

Mohammed VI Foundation of African Oulema has rolled out an ambitious communications strategy as a step towards promoting the institution’s vision of managing the African religious sphere.

Addressing trainees in communication techniques and audiovisual communication in Fez, a historical city in northern Morocco, the secretary general of Mohammed VI Foundation of African Oulema, Sidi Mohamed Rifki said that the foundation’s media and communication plans have to keep pace with the latest technological developments.

“It has become incumbent to the foundation to pursue media and communication plans characterized by prominent and effective performance, in line with the scale of official orientations. This requires preparing an ambitious supervisory media plan based on scientific foundations to enable the foundation at the media and communication levels to set up its programs permeated with a spirit of integration and quality across the board to achieve its goals,” Rifki said.

Mohammed VI Foundation of African Oulema is a brainchild of King Mohammed VI (Sidi Mohammed Bin Hassan al Alaoui) of Morocco.

It sponsors science and scholars in Africa with the aim of protecting Islam from distortions and extremism.

The training in Fez drew participants from at least each of 34 member countries of the foundation.

Rifki said, the foundation had initiated trainings for its staffers in the African countries where it is present, in order to reach a standard methodology that preserves the quintessence  and the specificities of the branches.

“Ours is an era described truely as an age of speed, technology and scientific progress in all its forms. Communication in our current era is experiencing unprecedented scientific revolutions that have made the world in which we live a small village,” Rifki told the trainees.

“The building blocks of the Foundation in media and communication with regard to religiosity and ensuring the spiritual security of African societies, necessitates the establishment of a core of media correspondents at the level of the Foundation branches to follow and conduct electronic and communication media coverage of local and national religious activities and in many language,” he added.

He said, through the media, the foundation’s branches are hoped to combat the increasing threats of deviant and extremist ideas.

“This requires specific communication and media dynamics, and inspired spiritual and epistemological qualifications addressed directly towards African societies and without any intermediaries,” Rifki said.


SHARE

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.